Just about every actual estate agent has applied some type of true estate postcard advertising over the span of their career. But many of these agents waste thousands of dollars a year mainly because they don’t make clever decisions about who to send their real estate mailings to and what the mailings should contain.
As an agent for the past decade, I have created a superb living by employing genuine estate mailings to generate expired true estate listings. This post will explain how I do it and how you can use actual estate postcard marketing to beat your competitors and dominate your local industry. The most effective part is, if you use these measures, you are going to save thousands of dollars every year on your mailings and sell additional houses than you ever have!
Step 1: Target Your Genuine Estate Mailings
The most significant error agents make when starting a advertising and marketing campaign is to make their address list far too large. The prevalent thinking amongst agents is that the extra men and women they mail to, the much more enterprise they will get. While this might be true, handful of agents know how to mail to a a lot smaller sized list and still generate the very same amount of small business. Over the years, I have steadily decreased my mailing list size while significantly growing my revenue. Here are the tricks I use:
With uncommon exception, I no longer mail to complete neighborhoods (or “farm”). Alternatively, I target only expired genuine estate listings and those that have been withdrawn from the market.
As soon as I determine the expired and withdrawn homes, I determine the properties I want to market to. If a house is in a slow moving or depressed region, I take them off my list. I only target properties that have a high probability of selling. My information of the industry enables me to identify these properties promptly, but some residences I will need to do a lot more research on. Though this may well take five-ten minutes per property, it will save time and money on the genuine estate mailings (see under)
I scan each and every of the expired genuine estate listings for the words “Brief Sale.” If the house owner requires to negotiate a short sale with the bank, it is virtually by no means worth my time or the cost to add them to my campaign.
It may well seem tedious, but these measures will identify a list of houses in your marketplace that are worth your full focus. Obtaining a extremely targeted list of 1 to two hundred properties is far additional worthwhile than having a list of thousands of homes that may possibly not be searching to sell.
Step two: Smart True Estate Postcard Marketing
Now that you have spent the time to research and recognize the withdrawn and expired true estate listings, you happen to be ready to out-industry your competition.
Even though the rest of the agents in your market will have spent all of their cash sending a single postcard to thousands of people today, you can now devote a great deal less funds sending many postcards to the little, targeted list you’ve designed. Here’s a list of things I send out to my smaller list:
On the initial day the listing comes off of the marketplace, I send a jumbo, full colour postcard to the homeowner. This postcard wants to be major and impressive, mainly because the day the household is off the marketplace, quite a few agents will send their 1 and only postcard to the home. Make yours stand out.
On the second day, I send an additional postcard to the house. This is typically a smaller sized, complete colour 6 x four postcard. Make this postcard appear equivalent to your initially (i.e. same logo, colors, and so on). For my actual estate postcard promoting campaign, this postcard tells the homeowner that I genuinely want to sell their household and I in no way give up.
On the third day I send yet another jumbo full color postcard. It makes use of the exact same logo, colors etc, and says some thing to the impact of “See, I told you I by no means give up.”
Two days Later, they get yet another postcard asking “Never you want to sell your property? Why haven’t you named?” My competition gave up on day two. I now have 4 advertising pieces delivered to this homeowner. The homeowner knows who I am and they know I want to sell their property.
The response to this campaign is amazing and while I do invest the funds to send four, full colour postcards (and in some cases a fifth follow up), since I was intelligent about my list, I am spending substantially much less than my competitors and my actual estate postcard promoting campaigns have an unbelievable rate of return!
Step three: Save Even Extra Funds on Your Real Estate Mailings
If you comply with my actions, you will currently be saving thousands of dollars on your real estate advertising and marketing when producing additional income. Here’s how to save even more on your actual estate postcard promoting:
Use on the web printers and use a coupon! check out this video on the internet printers that supply postcard printing present promotions and discounts.
Order your postcards in bulk all at when. I use the very same postcards for every single dwelling, so I order all of my real estate postcard marketing materials at the same time. I order them with out postage and have them mailed to me. I then print out labels and affix the postage myself for every mailing. Most suppliers give discounts for orders over 500 pieces.